Urban Korean BBQ Food Truck Campaign

Summary: This semester-long project explored the full branding process for an Urban Korean BBQ food truck, from concept to execution. I developed the visual identity, branding system, and supporting graphics, then applied them across product mockups, promotional materials, and a mobile ordering app. The project was a fun way to experiment with bold typography, color, layout, and UI design while building a cohesive brand that translated smoothly from print to digital. Overall, it pushed me to think about consistency, usability, and how a brand lives across multiple touchpoints.